This spring we completed some pro bono branding and marketing work for The Canadian Foundation for Physically Disabled Persons (CFPDP). The CFPDP in cooperation with The Canadian Paralympic Foundation and the Ottawa Lions Athletic Club, each year invites participants from around the world to compete in “The Rolling Rampage on the Hill”, a premiere event for International wheelchair athletes. This Paralympic 10k wheelchair  race is a loop around the lawn of Parliament Hill in Ottawa with a prize purse of $30,000.00 (CAD) and is open to both male and female athletes. The team behind the Rolling Rampage has dedicated 20 years to one abiding goal: Changing the way Canadians think about physical disabilities. The 6th Annual Rolling Rampage year event took place for the first time on Parliament Hill after 5 successful years in Toronto. The event brings together not only athletes but parliamentarians of all political stripes and school children from around the Ottawa area who all take part in the event. We were asked to come up with a new brand identity for the event that reflected its new Parliament Hill Location. We also updated the Rolling Rampage event website and produced posters that were distributed and posted across Ottawa.